PAM/PUMA BIO/VERSE SS23 — Ft. Thaiboy Digital & Cartoon

For this season’s campaign, Thai-Swedish rap legend Thaiboy Digital and his paramour, Cartoon, venture to North Sumatra, Indonesia, to explore a world of creativity, evolution and change-making with PUMA and P.A.M. Sounds of the Sumatran Rainforest recorded via real-time, remote, cloud-based audio sensors are remixed by Tsuzing and Suda into a ‘Jungle Sonics’ soundtrack used for the film.